1. Introduction

In order to effectively protect Beem users' privacy and optimize the user experience, Beem has formulated this Privacy Policy in accordance with current privacy laws and regulations and to give you control over how we use the information you provide to us. The Privacy Policy describes how we collect and use your information, sets out details of the safeguards and measures adopted by Beem in the collection, management and protection of users' personal information and gives information about the choices you can make with respect to the use of your Personal Information. The Privacy Policy is applicable to all the services provided to you by Beem, whether you access our app or our website, and whether you access the services on a computer, a mobile or any other device (the “Services”).

2. Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.

Application means the software program provided by the Company downloaded by You on any electronic device, named (Beem).

Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to the company (MENA Communication Holding company limited).

Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to the Application.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

3. Collection of Personal Information

You acknowledge and agree that when you sign up for Beem account or use the Services, Beem may collect personal information provided by you, such as: name, cell phone number, location, and any other information you choose to provide as well as log information (device information, IP address, page visited). This includes technical and behavioral information about your use of the platform and such personal information is used to allow you to obtain the Services.

3.1 Information Collected while Using the Application

We collect the following information when you register, including mobile phone number, name, avatar (if you have uploaded it), device model, IP; and collect the following information during your use, including the total number of your contacts (numeric), location, usage frequency, features’ usage, non-personal usage and device logs.

3.2 How We Use Your Personal Information

We may use your personal information in the following ways:

■ To provide, maintain and improve the Services.

■ To help us better understand your needs and preferences and provide consistent, personalized services and experiences across the Services.

■ To help us address problems with and improve our app and website design, products and the Services.

■ To enhance your experience when communicating via the Services.

■ To analyze trends and statistics, audits, develop new products, enhance our app and website, improve the Services, identifying usage trends for our website and determining the effectiveness of campaigns.

■ To protect the security or integrity of our app and website and the Services, including to perform security analyses to verify that the Services are working properly and have not been compromised.

■ For internal and operational use, such as to enable the app and website to function.

In addition, for the purpose of optimizing users’ experience, Beem may gather additional information associated with the update of the Services, for example, when you access Beem, we collect information to allow us to understand the popularity of certain services, as well as the information on browser software, to optimize the Services.

4. Personal Information Management

Beem may use your personal information to provide you with the Services and to improve and enhance both the Services and our products, subject to our use:

1) is required by law or regulations.

2) is authorized by you (by your consent in clear terms).

3) complies with Beem's Terms of Use.

You can use your Privacy settings to decide:

■ Whether your online status (Last Seen), Groups (Who can add you to Groups), and Read Receipts to other Beem users’.

■ Whether you want to block other users.

5. Data Storage and Access

Our service operates through the cloud, allowing us to store a range of media, including messages, photos, videos, and documents, on our servers. This ensures that you can access your data from any of your devices, without having to worry about third-party backups. We take data security very seriously, and as such, all information is heavily encrypted. As a result, it is impossible for our engineers or non-authorized personnel to gain access to user data. Beem is deployed and hosted on Alibaba Cloud operated by the Saudi Cloud Computing Company (SCCC) in Saudi Arabia. Beem also spans across global network and use CDN (Content Delivery Network) in other countries to ensure speed and stability for Beem users outside Saudi Arabia. All data, however, is stored inside Saudi Arabia on Alibaba Cloud operated by the Saudi Cloud Computing Company (SCCC).

6. Transfer of Your Personal Data

By choosing to share information and communicate with other users through our Beem Services, it is possible that they may be located outside of the Kingdom of Saudi Arabia. When you agree to our Terms of Service and interact with these users on Beem, you are authorizing us to transfer your personal data to them as per our Privacy Policy. We implement all essential technical and organizational measures, including encrypting your personal data, to safeguard your information and mitigate any potential risk.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

Your consent to this Privacy Policy followed by Your submission of such information represents your agreement to that transfer, the company will take all steps reasonably necessary to ensure that your data is treated securely.

7. Personal Information Protection

Beem will use all reasonable efforts to safeguard and ensure the protection of your personal information. Beem has and will continue to take the following measures to protect your personal information:

1) Encryption of users' personal information using an industry recognized best practice methods.

2) Use of passwords to protect personal information as may be appropriate.

3) Restriction of access to personal information to authorized personnel who are subject to duties of confidentiality in connection with their role.

4) Other security measures which Beem considers reasonable and necessary.

Even though Beem has taken the above reasonable and effective measures and such standards meet relevant laws and regulations, we can of course not guarantee that your personal information will be secure when it is used in communications over an insecure channel. Therefore, users should take active measures individually to ensure the security of personal information, such as: protect your account with two-step verification PIN and change it on a regular basis, and do not disclose your personal information, such as the account PIN and/or the OTP you receive to any other person.

You acknowledge that the personal information protection measures provided by Beem only apply to Beem platform, and once you leave Beem’s site, including where you click on a link and browse or use other third-party websites, services and content resources, Beem will have no ability and obligation to protect the personal information that you submit to such third-party websites.

8. Access to and Modifying Personal Information

You have control over the personal information you share with us. When you have completed the account registration with Beem, you can then, access, update or modify the personal information (Name and profile picture). You may not be able to modify your phone number that is provided by you in the registration process.

9. Your Rights

You may have certain rights in connection with your personal information, depending on the jurisdiction in which you are a citizen of, these rights may include:

■ Accessing, correcting, updating, or requesting deletion of your information.

■ Objecting to processing of your information, asking us to restrict processing of your information, or requesting portability of your information.

■ Withdrawing your consent at any time if we have collected and processed your information with your consent. Withdrawing your consent will not affect the lawfulness of any processing that we conducted prior to your withdrawal, nor will it affect processing of your information conducted in reliance on lawful processing grounds other than consent.

■ Complaining to a data protection authority about our collection and use of your information. For more information, please contact your local data protection authority.

If you would like to exercise any of these rights, please contact at us as described in the “How do I contact you” section below. We may verify your identity before we complete any request.

10. Disclosure of Your Personal Data

10.1 Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

10.2 Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

10.3 Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary in order to:

■ Comply with a legal obligation

■ Protect and defend the rights or property of the Company

■ Prevent or investigate possible wrongdoing in connection with the Service

■ Protect the personal safety of Users of the Service or the public

■ Protect against legal liability

10.4 Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

11. Retention

We will only retain your personal information for as long as your account is active, or if needed or permitted to provide you with the Services. We may also retain and use your personal information to comply with our legal obligations, resolve disputes, prevent abuse on our Services and enforce our Agreements.

12. Disclaimers

Beem, its officers, directors, employees, or agencies, affiliates, service providers and internal service providers shall in no circumstances be liable for any direct, indirect, incidental, punitive, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses arising (in any manner whatsoever) of the breach of this Privacy Policy.

If you are using the Services in a jurisdiction which imposes data localization requirements on certain categories of data, you understand that, to the extent permissible by law, we will deem any data we receive from you as data which is not subject to any localization requirements.

13. Special Protection of Children’s Personal Information

Beem attaches great importance to the protection of children's personal information. If you are under 12 years of age, before using the Services, you should obtain the prior consent of a legal guardian. If you have applied for a registered user account on Beem, Beem will presume that you already have the required consent. If we knowingly obtain personal information from users who are under 12, we will delete it. In addition, Beem will protect children's Personal Information in accordance with relevant laws and regulations and the provisions in this Privacy Policy.

14. Changes to the Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

15. How Do I Contact You?

For questions about this Privacy Policy, to make choices about receiving promotional communications, to register a complaint or to update your personal information you can contact us by email, at our Contact Us page.